Perception and association of colors in games

Jaqueline Tatjana Martin

ArtEnglishUI/UX Design

Brief: What story can we tell through colors within a game? They are a useful tool and an often neglected differentiator to invoke emotions, portrait function or to position a game on the market. Depending on our cultural background our associations with colors may vary. This talk dives into a semiotic approach to colors in games allowing us to look at colors as a subjective language.

About Jaqueline Martin:
I live to connect the disciplines of art and science, with a creative, profressional hands-on approach. My expertise covers graphic design, concept art and direction, as well as IT-project management.

‍As a Dark Souls and classic Final Fantasy enthusiast, I am fascinated by intricate gaming experiences with
complex mechanics and a captivating atmosphere.

I can be quiet, but high-spirited when it comes to games and art. Combining a huge amount of motivation, a love of video games and a bachelor’s degree in computer science.

For ten years I have been refining environments and characters to see how they fit cohesively. And I am bringing this experience with me to every project I am working on.

More than that, I pride myself on doing extensive research to exceed the expectations of my clients.

I am in love with the process of creating, and conceptualizing emerging art and watch it come to life!

Hamburger Indie Treff #26 - 17. Juni 2020